I help brands, artists and cultural organisations understand audiences, shape their projects and build partnerships.

My background spans media and advertising agencies in London, editorial leadership at DICE and cultural consultancy for Pernod Ricard. Through founding NEOWARRAS, I’ve brought that experience into independent music—securing brand sponsorships, programming artists and producing cultural experiences.

My services include cultural insights and strategic advisory, brand partnerships, creative production, artist advancing and tour management. I also offer one-to-one mentoring and develop workshops that share practical knowledge of the music industry.

Based in Berlin, working internationally in English and Spanish.