I'm a freelance copywriter, content creator, playlist curator and social media manager with ten years of experience across the start up and advertising world, focused mostly on lifestyle brands. I have worked for titles such as Telekom Electronic Beats, Binary or TagMag and brands such as DICE, where I was the Editorial Lead from 2020 until 2023. My writing style has led to industry and fan recognition, known for staying relevant and connecting with the newest generations. In 2022 I also founded Neowarras, a monthly club night showcasing sounds from this era, from hyperpop to neoperreo and techno from underrepresented artists.